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Terms and Privacy

Terms of Use

Effective May 24, 2018


  1. Introduction
  2. Applicability
  3. Content Rights and Responsibilities
  4. Our Content and Services 
  5. How We Use and Share The Information Collected

1. Introduction

These Terms of Use (“Terms”) are a contract between you and Hype Content (that owns and operates Hype My Hair). They govern your use of the Hype My Hair Website, services, mobile apps, products, and content (“Services”).

If you do not agree to this Terms of Use and the Privacy Policy, you must discontinue using the Website and all services and features therein. By using the Website, you acknowledge you have read and understand this Privacy Policy.

2. Applicability

This Terms of Use applies whenever and however you access or use the Website, whether via personal computers, mobile devices or other devices (each a “Device”). “Website” includes all subdomains of Hype My Hair and any content, code, data, services, features or functionality made available from or through the Website.

3. Content Rights and Responsibilities

You own the rights to the content you create and post on Hype My Hair.

By posting content on the Website, you give us a nonexclusive license to publish your user generated submission, including anything reasonably related to publishing it (like storing, displaying, reformatting, and distributing it). In consideration for Hype Content granting you access to and use of the Services, you agree that Hype Content may enable advertising on the Services, including in connection with the display of your content or other information. We may also use your content to promote the Website, including its products and content. We will not sell your content to third parties without your explicit permission.

You’re responsible for the content you post. This means you assume all risks related to it, including someone else’s reliance on its accuracy, or claims relating to intellectual property or other legal rights.

You are welcome to post content on the Website that you’ve published elsewhere, as long as you have the rights you need to do so. By posting content to the Website, you represent that doing so does not conflict with any other agreement you have made.

By posting content you did not create to the Website, you are representing that you have the right to do so. For example, you are posting a work that’s in the public domain, used under license (including a free license, such as Creative Commons), or a fair use.

We can remove any content you post for any reason.

You can delete any of your posts, or your account, anytime. Processing the deletion may take a little time, but we’ll do it as quickly as possible.

4. Our Content and Services

We reserve all rights in Hype My Hair’s look and feel. Some parts of Hype My Hair are licensed under third-party open source licenses. We also make some of our own code available under open source licenses. As for other parts of Medium, you may not copy or adapt any portion of our code or visual design elements (including logos) without express written permission from Hype My Hair unless otherwise permitted by law.

You may not do, or try to do, the following: (1) access or tamper with non-public areas of the Services, our computer systems, or the systems of our technical providers; (2) access or search the Services by any means other than the currently available, published interfaces (e.g., APIs) that we provide; (3) forge any TCP/IP packet header or any part of the header information in any email or posting, or in any way use the Services to send altered, deceptive, or false source-identifying information; or (4) interfere with, or disrupt, the access of any user, host, or network, including sending a virus, overloading, flooding, spamming, mail-bombing the Services, or by scripting the creation of content or accounts in such a manner as to interfere with or create an undue burden on the Services.

Crawling the Services is allowed if done in accordance with the provisions of our robots.txt file, but scraping the Services is prohibited.

We may change, terminate, or restrict access to any aspect of the service, at any time, without notice.

5. Security

If you find a security vulnerability on the Website, tell us. We have a bug bounty disclosure program.

6. Incorporated rules and policies

By using the Services, you agree to let Hype My Hair collect and use information as detailed in our Privacy Policy. If you’re outside the United Kingdom, you consent to letting Hype My Hair transfer, store, and process your information (including your personal information and content) in and out of the United Kingdom.

To enable a functioning community, we have Rules. To ensure usernames are distributed and used fairly, we have a Username Policy. Under our DMCA Policy, we’ll remove material after receiving a valid takedown notice. Under our Trademark Policy, we’ll investigate any use of another’s trademark and respond appropriately.

By using Hype My Hair, you agree to follow these Rules and Policies. If you don’t, we may remove content, or suspend or delete your account.

7. Miscellaneous

Disclaimer of warranty. Hype My Hair provides the Services to you as is. You use them at your own risk and discretion. That means they don’t come with any warranty. None express, none implied. No implied warranty of merchantability, fitness for a particular purpose, availability, security, title or non-infringement.

Limitation of Liability. Hype My Hair won’t be liable to you for any damages that arise from your using the Services. This includes if the Services are hacked or unavailable. This includes all types of damages (indirect, incidental, consequential, special or exemplary). And it includes all kinds of legal claims, such as breach of contract, breach of warranty, tort, or any other loss.

No waiver. If Hype My Hair doesn’t exercise a particular right under these Terms, that doesn’t waive it.

Sever-ability. If any provision of these terms is found invalid by a court of competent jurisdiction, you agree that the court should try to give effect to the parties’ intentions as reflected in the provision and that other provisions of the Terms will remain in full effect.

Choice of law and jurisdiction.These terms and conditions shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Entire agreement. These Terms (including any document incorporated by reference into them) are the whole agreement between Hype My Hair and you concerning the Services.

If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.

8. Revisions to these terms

We may at any time revise these terms and conditions without notice. Please check these Terms of Use regularly, as continued use of the Website after a change has been made is your acceptance of the change.

Questions? Let us know at

Privacy Policy

Effective May 24, 2018


  1. Introduction
  2. Applicability
  3. Information We Collect
  4. How We Use and Share The Information Collected
  5. Legal Grounds for Using (Processing) Your Information
  6. Online Analytics and Advertising
  7. Data Subject Rights & Your Choices
  8. Retention of Your Information
  9. Cookies and Other Tracking Technologies
  10. Links to Third Party Sites
  11. Security
  12. Special Note For Parents
  13. Changes to This Privacy Policy
  14. Disputes; No Rights of Third Parties
  15. Contact Us: Data Privacy Officer


1. Introduction

This privacy policy (“Privacy Policy”) explains the data protection practices of Hype Content and its product (Hype My Hair) when you visit or use the website, and mobile-optimised version of the website. For the purposes of data protection laws, Hype Content is the data controller.

This Privacy Policy is incorporated into and subject to the Websites’ Terms of Use.
If you do not agree to the Terms of Use and this Privacy Policy, you must discontinue using the Website and all services and features therein. By using the Website, you acknowledge you have read and understand this Privacy Policy.

2. Applicability

(a) This Privacy Policy applies whenever and however you access or use the Website, whether via personal computers, mobile devices or other devices (each a “Device”). “Website” includes all subdomains of Hype My Hair and any content, code, data, services, features or functionality made available from or through the Website.

(b) We may offer the print and digital magazines, websites and other editorial properties published by Hype Content through certain third party websites via subscription pages on such third party websites that are linked to this Privacy Policy. For the avoidance of doubt, such subscription pages are considered “Websites” and this Privacy Policy applies to information collected through the subscription pages, but does not apply to information collected through the third party website.

(c) Except as specified herein, this Privacy Policy does not apply to information you may provide to us offline; however please do be aware that if you subscribe offline to one of the Publications, from time to time we make your postal addresses available to companies for marketing purposes.

(d) Certain features of the Websites may be subject to additional or different privacy provisions, which will be posted on the Website in connection with such features. All such additional or different privacy provisions are incorporated by reference into this Privacy Policy.

3. Information We Collect

(a) Information You Provide To Us:

We collect the information you provide when you enter a sweepstakes or contest, complete a survey, participate in a reader panel, register for a part of our Websites, register for a summit or event, make a purchase, participate in our social networking features, subscribe to our Publications, subscribe to newsletters, promotional correspondence, or other electronic services, or send us an email or feedback. If you elect to post material to any blogs, forums, participate in our social networking features or other community boards that may be offered on our Websites, then such materials will be collected and some information, including your posted pseudonym, may be publicly available for others to view. The information you may provide includes:

Registration or Subscription Information, Communications and Requests from You, and Your Submissions. When you engage in activities on the Website such as those above, you may be asked to provide information such as your e-mail address, name, phone number, shipping address, and billing information, and we (or third party service providers on our behalf) will collect such information as well as any other content you provide us in engaging in any of the above activities. Information such as your age, date of birth, gender, hobbies or interests may also be requested.

Social Networking Information. You may be given the option to link your account on a third party social networking service on the Website. In that case, the authentication of your login credentials are conducted through that third party social networking service. When you link your social networking accounts with the Website or engage with the Website through third party social media platforms, we may have access to certain of your information stored on those social networking media services depending upon the service and your privacy settings. In addition, as you interact with the Website, the social networking service may collect information about your activities on the Websites. We recommend you review the information your third party social networking services may make available to us by visiting those services’ privacy policies and/or modifying your privacy settings directly with those services. As noted below, we reserve the right to use, transfer, assign, share and provide access to all information that we receive through these third party social media services in the same ways described in this Privacy Policy. You agree that we shall not be liable for the use by social networking services of any information.

(b) Information Automatically Collected As You Access and Use the Website:
Usage Information. In addition to any information that you choose to submit to us, to provide you with services and content that are more customised to your interests, Hype Content and our third-party service providers and advertisers may use a variety of technologies (including cookies, Flash cookies, web beacons and embedded scripts) (“Cookies”) that automatically or passively collect information when you visit or interact with the Websites (the “Usage Information”). This Usage Information may include, without limitation, your IP address, the URL that referred you to our Website and all of the areas within our Website that you visit, the websites you visit after this website; the ads you see; the ads you click on; other information about the type of web browser, computer, platform, related software and settings you are using; any search terms you have entered on this website or a referral site; if you share our content to social media platforms; and other web usage activity and data logged by our web servers. Your IP address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your library. We use your IP address for a variety of purpose, including to help diagnose problems with our servers, gather broad demographic information, and administer our Websites. We may also link this information with your other information when we feel that it is necessary to enforce compliance with our subscription or usage rules and policies or terms of service or to protect our Websites, customers or others.

Usage Information gathered from your use of the Websites may be combined with information from third party sources to identify your location by state and region.

For more information, see “Cookies and Other Tracking Technologies” below.

Geolocation Information. With your consent, certain mobile Websites or a third party such as an advertiser may collect and use your geolocation to provide you with information about goods and services within your geographic location or implement other functionality in the Website, such as to serve targeted advertising. In addition, when you have geolocation software running on your mobile phone, computer or other device, we may collect that information as controlled by your privacy settings on those devices. By using such service, you hereby consent to our collection, use and disclosure of your geolocation information as described.

(c) Information We Collect From Third Parties:
We may acquire information from other trusted sources to update or supplement the information that you provided or we collected automatically, such as information to validate or update your address or other demographic information and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to target our communications so that we can inform you of products, services and offers that may be of interest, and for internal business analysis or other business purposes. We may also acquire information from other sources about your visits over time and across other third party websites, in order to serve more targeted advertising to you on the Website. Those third parties have privacy policies that differ from this Privacy Policy.

(d) Information You Provide About A Third Party.
At some Websites and through certain promotions, you can submit information about other people such as a person’s name and mailing address to send a gift. This information is used to facilitate the communication or provide the service and may otherwise be used as set forth herein. If that person becomes a subscriber to one of more of our Publications, or becomes an attendee or sponsor or speaker at one of more of our events, his/her information will be treated in the same manner as all others in that category. Please be aware that when you use any send-to-a-friend functionality on our Websites, your email address may be included in the communication sent to your friend.

4. How We Use and Share the Information Collected

In addition to the other disclosures described in this Privacy Policy, Hype Content may (and you authorise us to) share or disclose information collected from and about you on the Websites to other companies or individuals as set forth below. We may provide access to information to vendors that are performing services on our behalf, including managing our email lists and sending email messages on our behalf, providing customer support and performing other administrative services, in order to carry out such services (the “Service Provider Use”).

(a) Provide, Manage and Improve our Website. Hype Content uses information we collect from you in part to provide you with the goods and service you have requested (e.g., to sign up for an account, request promotional materials directly from a third party partner), to respond to your inquiries, to administer the Website and for other lawful business purposes.

(b) Advertising and Analytics. We use the information in connection with advertising and to serve other content, as described below. We also use the information we collect and obtain about you to measure and improve our Website, to customise certain features of the Website, to deliver relevant content and to provide you with an enhanced experience based on the type of device you are using.

(c) Transactional Communications. We use the information to provide transactional or service communications about the Website, such as to notify you when one of your content has been published, when we make changes to subscriber agreements, to fulfil a request for you for an email newsletter, or to contact you about your account. If you wish to unsubscribe from our email newsletters, please follow the unsubscribe/opt-out instructions at the bottom of the newsletter.

(d) Reader Surveys. We may collect information from you in connection with voluntary surveys about your usage of the Website, your household/personal characteristics and your purchase behaviour. The information you provide in any audience marketing surveys will only be shared in the aggregate with advertisers and partners unless we notify you otherwise at the time of collection. Any other survey results may be shared with advertiser and partners, at our discretion, unless we notify you otherwise at the time of collection.

(e) Editorial Use. In addition, we may use information you provide us through emails, blogs, forums, in response to polls, or through any other user generated submission for editorial purposes, and may use your name and any stories you provide us in articles published on the Website. If you provide us with personal anecdotes, they may be attributed to you. Hype Content can edit, rewrite, use, and reuse the content, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication on the Website, and in trade media, and advertising. You hereby consent to this.

(f) Marketing. Subject to applicable law, we may combine and use any and all information we collect on you either online or otherwise, including from third parties, for marketing purposes, including sending you promotional emails regarding special offers about our products and services or on behalf of third party marketing partners who we think can offer services and products of interest to you. Unless we expressly notify you otherwise at the time of collection, we also may disclose information that we receive from you and from third party sources to third parties whose practices are not covered by this privacy statement (e.g. other marketers, magazine publishers, retailers, participatory databases and non-profit organisations) that want to market products or services to you. This includes licensing information about your interests and activities, and marketing segments created with such data, which we may share with third parties for their marketing purposes.

(g) Wireless Email Address and Short Message Services. If the email address you provide to us is a wireless email address, we will send you and you agree to receive messages at such address from Hype Content or from third parties. Similarly, we may make available services through which you can receive messages on your phone or wireless device SMS Service. If you subscribe to one of our SMS Services (when available), you thereby agree to receive services and messages at the address you provide for such purposes. Such messages may come from Hype Content, or from third parties. You may opt-out of these messages from us by following the instructions provided in the message. We may also obtain the date, time and content of your messages. We will use the information we obtain in connection with these services in accordance with this Privacy Policy. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. By providing us your wireless email address or by signing up for any SMS Service, you consent to receiving messages as described above. You understand that your wireless carrier’s standard rates apply to these messages. You represent that you are the owner or authorised user of the wireless device on which messages will be received, and that you are authorised to approve the applicable charges.

(h) Promotions. By agreeing to participate in a Promotion, you are agreeing to the official rules that govern that Promotion.

(i) Anonymous Information. We may create aggregated or anonymised information about you and other users of the Websites by excluding information (such as your name) that relate to an identifiable individual (“Anonymous Information”). We may use this Anonymous Information for any purpose permitted under the law and disclose Anonymous Information to third parties in our sole discretion.

(j) Third Party Contests and Promotions. In some cases you may have entered a contest or sweepstakes sponsored by a third party, in which case the information you provide via the contest or sweepstakes may be shared by us with that third party for their use in their discretion, including direct marketing. Some of our contests and sweepstakes will ask you at the time of entry whether you would like to have your personal information shared with the sponsor, in which case we will honour your selection. Other contests will not give you that option and in that event, if you do not want your information to be shared, you should not enter the contest. The privacy policies of such third party companies apply to their use and disclosure of your information that we collect and disclose to such third party companies.

(k) Cross-Device Tracking. We may use cookies in combination with the information we collect — for instance, IP addresses and unique mobile device identifiers — to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones or tablets), or work with service providers that do this, in order to save your preferences across devices and analyse usage of the Website.

(l) Affiliates. We may transfer your information to other Hype Content offices and affiliates for internal management and administrative purposes on our behalf.

(m) Administrative and Legal Reasons. Notwithstanding anything herein to the contrary, we may at all times and in any manner access, use, preserve, transfer and disclose your information, including disclosure to third parties: (i) to satisfy any applicable law, regulation, subpoenas, governmental requests or legal process, or in connection with a legal investigation, if in our good faith opinion such is required or permitted by law; (ii) to protect and/or defend the Websites’ Terms of Use or other policies applicable to the Website, their content, services or functionality, including investigation of potential violations thereof; (iii) to protect the safety, rights, property or security of the Website or any third party; and/or (iv) to detect, prevent or otherwise address fraud, security or technical issues. Further, we may use Identifiers and other information to identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion (the “Legal Use”). Such disclosures may be carried out without notice to you.

(n) Sales or Transfer of Business or Assets. In connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise, including via bankruptcy) of all or a portion of the business conducted by the Website to which this policy applies, in which case the company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Privacy Policy (the “Acquisition Use”).

(o) Social Networks. As noted, above, if you use your login credentials from a social media networking service on a Website, we may receive information from such service in accordance with its terms and privacy policy and your settings. If you elect to share your information with these social networking sites, we will share information with them in accordance with your election. The terms and conditions of these social networking sites will apply to the information we disclose to them.

(p) Co-Branded Areas. Our Website may from time to time partner with a retailer or other third party to offer online shopping opportunities, games, services, subscriptions, registration opportunities for our events and summits and other applications on a co-branded or cross-promotional basis (“Co-Branded Areas”). Those transactions on the Co-Branded Areas may take place on the Website, or the site of the third party. In either case, the information you provide in connection with the transaction may be collected directly by, or shared by Hype Content with, the third party, as well as with any participating sponsors or advertisers of such Co-Branded Areas.

Our Website may offer you the ability to access a third-party site with whom we have a relationship to access both sites through a co-branded registration or password; in that event, your applicable registration information may be collected directly by, or shared by Hype Content with, the third-party partner. We will notify you at the applicable point of sign up if any such co-branded registration or password practices will be in effect. These third parties will use your information in accordance with their own privacy policy.

(q) Information You Disclose Publicly. You may submit photographs, user profiles, written material, music, video, photos, comments and other content, which may include information relating to individual users (collectively, “UGC”) on the Website. We do not control who will have access to the UGC you choose to make public or how they will use it and take no responsibility for ensuring such UGC remains private or is secure. The UGC is not subject to this Privacy Policy. We are also not responsible for the accuracy, use or misuse of any UGC that you disclose or receive through the Website. Please see our Terms of Use for further information about the terms that govern the UGC you post.

5. Legal Grounds for Using (Processing) Your Information
If you are a visitor from the European Economic Area, our legal basis for collecting and using the information described above will depend on the information concerned and the context in which we collect it. 

We collect information from you:

(a) where we need it to perform our contract with you (i.e. our Terms of Service),

(b) where the processing is in our legitimate interests (provided that these aren’t overridden by your interests or rights)( such as personalising our services and marketing for example), or

(c) if we otherwise have your consent.

If you have questions about or need further information concerning the legal basis on which we collect and use your information, please contact us using the contact details provided under the “Contact Us” section below.

6. Online Analytics and Advertising

Delivery of Advertising and Other Content. In addition to ads and content that we serve you directly, Hype Content may use third party advertising companies and marketing services to serve ads and other content when you visit the Website and elsewhere on the internet and in other media. We also use analytics services supported by third party companies to perform analytics and track trends. We work with other third parties to provide certain functionalities on the Website and to improve the effectiveness of the Website and its content. Those third party companies may use Tracking Technologies to collect and store Usage Information about you and may combine this information with information they collect from other sources. If you access the Websites through a mobile device or app, we may also share your information with mobile carriers, operating systems and platforms.

To provide ads on the Website, we use a variety of third party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others. The list of third party providers is found in the Section below entitled “Third Party Cookies” here. This list may be updated from time to time. These third parties may use technology to send, directly to your Device, the advertisements and links that appear on the Website. They may automatically receive your IP address, web browser, operating system, and time and location information, geodevice type and device ID when this happens. The third party service providers, as well as the advertisers themselves, may collect and use information about your visits over time and across the Website and other third party websites, as well as information received from other sources, in order to serve more targeted advertising to you on the Website. Third parties may also use information gathered from your usage of the Website to serve targeted advertisements to you on third party websites and applications. Google is one of the companies that we use to serve advertising and perform analytics on some of the Website. We and third party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to help implement the above uses of your information.

We also use Google Analytics along with audience data (such as age, gender and interests of users) to help understand users’ visits to the Website and to optimise the content that we serve to users.

We endeavour to adhere to the Digital Advertising Alliance’s (DAA) self-regulatory principles governing interest-based advertising.

Your Choices about Ads and Analytics.
To learn more about how to manage your preferences regarding our cookie-based advertising, please see the “Cookie Management” section in our Cookie Notice below.

In addition, if you do not want to receive tailored in-application advertisements from third parties that relate to your interests in apps on your mobile device, you may opt-out by adjusting the ad tracking settings on your mobile device. You can also reset the “Advertising Identifier” (like an IDFA) from your mobile device’s settings page, which will prevent continued use of existing behavioural data tied to the previous “Advertising Identifier.” Like the opt-out tools mentioned above for web, these mobile opt-out tools are provided by third parties, and we do not control or operate these tools.

Please note that you may still receive advertisements from third parties within the Website even if you opt out of tailored advertising but they will not be based on your activity across unrelated websites or apps.

Do Not Track. 

Hype Content does not act on “do not track” requests from your browser because, this way, we are able to personalise your experiences on our Website. For more information, go to or

7. Data Subject Rights & Your Choices

Subject to certain local laws, you have certain rights with respect to your information as further described in this section.

(a) Your Legal Rights. If you would like further information in relation to your legal rights under applicable law or would like to exercise any of them, please contact us using the information in the “Contact Us” section below at any time. Your local laws may permit you to request that we:

  • provide access to and/or a copy of certain information we have about you;
  • prevent the processing of your information for direct-marketing purposes;
  • update information which is out of date or incorrect;
  • delete certain information which we have about you;
  • restrict the way that we process and disclose certain of your information;
  • transfer your information to a third party provider of services; and
  • revoke your consent for the processing of your information.

We will consider all requests and provide our response within the time period stated by applicable law. Certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request.

(b) Marketing Emails. If you want to stop receiving promotional e-mails from us, click on the “unsubscribe” link in any promotional email from us. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective. We may still communicate with you from time to time if we need to provide you with transaction information about the Websites you are using, if we need to request information from you with respect to a transaction initiated by you, or for other legitimate non-marketing reasons, for example, if we update this Privacy Policy or our Terms of Service.

(c) SMS Communications (when available). You may opt-out of SMS messages from us by following the instructions provided in the message or by texting back STOP to the number we send the text from for that particular SMS message. When we receive an opt-out message from you for SMS messages, we may send a message confirming our receipt of your opt-out.

(d) Geolocation. If you have previously allowed us to access your geolocation data, you can stop making geolocation available to us by visiting your mobile device’s settings for the relevant application or the “settings” page for the relevant game.

(e) California Users: Your California Privacy Rights. Under California Civil Code sections 1798.83-1798.84, California residents may annually request information regarding what categories of personal information (as defined by such law) Hype Content shares with third parties for those third parties’ direct marketing purposes. If you are a California resident and would like a copy of this notice, please contact us using the information in the “Contact Us” section below at any time. In your request, please specify that you want a “Hype Content California Privacy Rights Notice.” Please allow at least 30 days for a response.

8. Retention of Your Information

We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.

9. Cookies and Other Tracking Technologies

We use and allow certain other companies to use certain tracking technologies, including cookies, web beacons, and other similar technologies (collectively, “Cookies”) on the Website. This section (“Cookie Notice”) explains what these technologies are and why we use them, as well as your rights to control our use of them. We endeavour to adhere to the Digital Advertising Alliance’s (DAA) self-regulatory principles governing interest-based advertising. 

What are Cookies?
Cookies are text files that contain a certain amount of information and are downloaded to your computer or mobile device when you visit a website. They are useful because they allow websites to recognise a user’s device. They are then returned to the original website on each subsequent visit or to any other website that recognises them. For more information on cookies, go to The term “Cookie” is used in this Notice in the broad sense to include all similar techniques and technology, including web beacons and log files. For more information on these additional tools, see our glossary below.

Types of Information We Collect
Cookies help us to understand Website usage and to improve the content and offerings on our Website and in other media. Examples of the types of information that we collect through Cookies include: 

  • The number of users visiting the Website, the number of times the Website was viewed, the pages viewed, the clicks made on the Website and the total duration of navigation on the Website;
  • The name of the page that referred you to the Website;
  • Whether this is your first time visiting the Website;
  • Your viewing preferences such as layout, sizing preferences, language and more;
  • Your user name, your password, the type of browser used and your IP address, so that we can identify you during your next visits.

How We Use Cookies
Examples of ways that we use Cookies include:

  • To control the display of ads;
  • To track usage patterns on the Websites;
  • To deliver editorial content;
  • To record requests for subscriptions;
  • To implement our affiliate marketing program; and
  • To personalize information.

Hype Content (or third party service providers on our behalf) may also use cookies to collect aggregate information about Website users on an anonymous basis (“Anonymous Information“). We may share demographic and usage information with our prospective and actual business partners, advertisers and other third parties for any business purpose.

Types of Cookies We Use on Our Website
We use first party and third party Cookies for several reasons. Some Cookies are required for technical reasons in order for our Site to operate, and we refer to these as “essential” or “strictly necessary” Cookies. Other Cookies also enable us to track and target the interests of our users and to enhance the experience on our Website. Third parties also serve Cookies through our Website for advertising, analytics and other purposes. The specific types of first and third party Cookies served through our Website and the functions they perform are described in more detail below.

First-party Cookies
These cookies are created by Hype Content. They allow you to browse the Website and use its features.

Essential Cookies: These cookies are strictly necessary to allow you to move around the Website and use its features, such as accessing your subscriptions. Without these cookies, we cannot enable appropriate content based on the type of device you are using. Therefore, these cookies cannot be disabled.

Functional Cookies: These cookies allow us to remember choices you make on the website (such as your preferred language or the region you are in). To refuse these Cookies, please follow the instructions below under the section Cookie Management. Note that by disabling functional cookies, you may not be able to use some of our features or those features may not function properly.

Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your computer or other device, is active only while you are connected to the Website, and is deactivated or deleted thereafter.

Analytics Cookies: We use Cookies and other identifiers (such as web beacons) to see how you use the Website in order to enhance its performance and develop it according to the preferences of our customers and visitors. For example, cookies and web beacons may be used to maintain a consistent look and feel across our Website, track and provide trend analysis on how users interact with the Website, track errors, and measure the effectiveness of our promotional campaigns. To refuse these Cookies, please follow the instructions below under the section Cookie Management.

Cross-Device Cookies: PMC may use cookies in combination with the information we collect — for instance, IP addresses and unique mobile device identifiers — to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones or tablets), or work with service providers that do this, in order to save your preferences across devices and analyse usage of the Websites. To refuse these Cookies, you may install the Google Analytics Opt-out Browser Add-on here

Third-Party Cookies
Some of our third party partners (including advertisers and marketing services companies) may set and access Cookies on your computer as well, or we may do so on their behalf. We do not have control over how these third parties use such cookies and similar technologies or the information derived therefrom, and this Privacy Policy does not cover any use of information that such third parties may have collected from you or the methods used by the third-parties to collect that information. These types of cookies include:

Advertising Cookies: These Cookies, defined exclusively by third parties, collect several types of data about your browsing habits, as well as your preferences for products and services. This information allows PMC to serve you relevant advertisements on our Website. To refuse these cookies, please follow the instructions below under the section Cookie Management. Some advertisements may also contain an icon that you may click on to find out more about how to manage your advertising preferences.

Third-Party Functional Cookies: These Cookies are defined by third parties who support our Website and allow you to use useful services and features. To refuse these cookies, please follow the instructions below under the section Cookie Management.

As of the Effective Date above, the third party partners include the following. This list may be updated from time to time:

Ad Servers
DoubleClick Campaign Manager
Jet Pack


Web Beacons
Small graphic images or other web programming code called web beacons (also known as “clear GIFs” or “pixel tags“) or similar technologies may be included in our web pages and messages. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Website, to monitor how users navigate the Website, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed. A clear gif may enable us to relate your viewing or receipt of a web page or message to other information about you, including your Personally Identifiable Information. To refuse Web Beacons, please follow the instructions below under the section Cookie Management.

HTML, the language some websites are coded in, may be used to store information on your computer or device about your interaction with and use of the Website. This information may be retrieved by us to help us manage our Website, such as by giving us information about how our Website are being used by our visitors, how they can be improved, and to customise them for our users.

Types of Cookies We Serve on Third-Party Websites
Duration of storage of cookies on your device
We use both “session cookies” (which expire once you close your web browser) and “persistent cookies” (which stay on your computer until you delete them).

Cookie Management
To learn about Google Analytics’ currently available opt-outs for the Web, please visit

Disabling Advertising Cookies
Some of the advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. If you opt-out of receiving targeted ads in this manner, you will continue to receive advertising messages after you opt-out, but they will not be customised to you based on your use of the Website and/or third party websites. If you would like more information about advertisers’ use of tracking technologies and about your option not to accept these cookies, you can go to If you would like to learn more about how interest-based information is collected, whether the companies we use are part of an industry network regarding behavioural advertising and to know your choices about not having information used in this manner, you can go to The collection of information via certain ads served to users in Canada may be managed by visiting

Please note that the-opt out is cookie-based and will only affect the specific computer and browser on which the opt-out is applied.

Using Browser Settings
You can disable and/or delete most types of cookies by using your browser settings. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others’ Websites. The following links provide information on how to modify the cookies settings on some popular browsers:
Apple Safari
Google Chrome
Microsoft Internet Explorer
Mozilla Firefox

Do Not Track Signals
Hype Content does not act on “do not track” requests from your browser because, this way, we are able to personalise your experiences on our Website. For more information, go to or

If you have questions about the use of Cookies on our Websites, please contact us as described in Contact Us below.

10. Links to Third Party Sites

When you are on the Website, you may be directed to other websites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. If you access a third-party website from the Website, you do so at your own risk, and you understand that this Privacy Policy does not apply to your use of such websites.

11. Security

We implement appropriate administrative, technical and security safeguards to help prevent unauthorised access, use, or disclosure of the information we collect. However, no systems can be completely secure. Therefore, while Hype Content uses reasonable efforts to protect your information, Hype Content cannot guarantee its absolute security, and your use of the Website indicates your agreement to assume this risk.

12. Special Note For Parents

The Website is for a general audience and are not designed or intended for use by children, especially those under age thirteen (13) or sixteen (16) in the EU.

13. Changes to This Privacy Policy

We reserve the right to change this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon the posting of the revised Privacy Policy.

14. Disputes; No Rights of Third Parties

If you choose to access the Website or use any of our Services, any dispute over privacy is subject to our Terms of Use, including limitations on damages, resolution of disputes by binding arbitration, and application of the laws of the United Kingdom. This Privacy Policy does not create rights enforceable by third parties.

15. Contact Us

If you have any questions or concerns about any aspect of this Privacy Policy, please contact our Data Privacy Officer at the email address set forth below.

Last revised on May 24, 2018